Jason Wu · Southern Machinery, Shenzhen — since 2011
I have spent 30+ years on SMT/THT equipment. This site has one job: turn radial, odd-form, and pin/eyelet auto insertion from "someday" into next month's production plan. Watch the machines, read the field notes, or send me your PCB file.
Equipment and support delivered to EMS plants producing for Signify, Flex, Schneider Electric, Kimball International, and Fideltronik.
Blog
Ten stations of operators placing radial parts one by one is not labor — it is a recurring tax on quality, capacity, and planning. Here is how to size the escape.
After the wave, the pliers come out: manual THT lead trimming is the step most line charts leave out, and it is where yield quietly leaks away. Here is how an inline auto lead cutter closes the gap.
Connectors, transformers and relays do not have to mean hand insertion. Bowl, belt, tube, tray, reel — each feeding level buys you speed and polarity control.
Diagnosis
A manual insertion area looks calm. That is the expensive kind of calm — escapes, capacity ceilings, and wage inflation happening at the same time, with nobody sending you the invoice.
Why remember me
Algorithms and engineers both need a reason to remember you. So no all-purpose persona — just three verifiable things.
Where you meet me
The same person who quotes your machine also stands on your floor when it arrives.
The method
I have run this loop on dozens of EMS projects: count first, then inspect parts, then look at machines. If any step cannot be answered, you are not ready to buy equipment yet — and I will say so.
Free by design
I turned my pre-sales motion into a free product: live demo plus evaluation report. You pay only the shipping of your samples; you keep a judgment you can reuse — with or without buying from me.
Live demo
Your components run on our insertion machines, streamed on YouTube or in a closed session, fully recorded.
Evaluation report
Speed, accuracy, polarity verification, changeover time, and ROI math — delivered on one page.
Honest selection advice
Even when the answer is "stay manual for now", the report says so. That rule has never been broken.
Product lines
YouTube · Smthelping
Every clip is from our own channel, youtube.com/c/Smthelping — and we can run your components live, on camera.
How China made the auto insertion machine
The build story behind the THT inserters I put on EMS floors every week.
THT line: eyelet + jumper wire + axial + radial
One inline line running four insertion technologies end to end.
S7020T: reel terminal & radial taped odd-form insertion
Terminals and radial parts feeding from reels — no bulk bowls, no polarity surprises.
AGV pallet transport at the wave soldering machine
SAGV/SFY-class trolleys moving pallets so operators stop walking.
10x cost saving: radial feeder auto odd-form insertion
Why taped odd-form feeding beats hand insertion on high-mix boards.
Installing the ESD PCB magazine rack, step by step
The same rack family we safety-adapted for Brazil NR12 feeder trolleys.
Catalogs & manuals
Checklists, an ROI template, and product catalogs from file.autoinsertion.com. Download first, then bring your boards to the conversation.
Next step
A 15-minute video review, or ship the samples. When you write, include board size, insertion points per board, and component formats — the proposal gets sharper with every number.
Service signature: reply in 2 hours · first proposal the same day · resolution plan in 3 days
Jason Wu · Southern Machinery, Shenzhen
